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A Helpful Glossary of Email Marketing Terms
Guest post by Sarah Connolly In the world of email, internet and e-EVERYTHING there seems to be a bounty of acronyms that may or may not mean what you think. Below you’ll be able to find some of the...
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Interested in Becoming a BIB Guest Blogger?
Here at the Big Ideas Blog, we are always on the hunt for enthusiastic guest contributors who are experts in their fields and have ideas about small business marketing. Have a couple of tips for health...
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Opt In Email: Don’t be a Spammer. Double Up on Permissions!
By Madison Jacobs Part 1 of the “Best Practices for Permission-Based Email Marketing” seriesThe term “permission-based” or “opt in email” gets thrown around a lot, but many small businesses don’t...
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Five Marketing Tips to Win Lifelong Customers: Automation
By June BrockmeyerOur three part series on winning lifelong customers continues as we share more effective marketing techniques for small businesses. Last week we talked about getting organized and the...
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Opt In Email: Give Your Subscribers an Out
Always give your subscribers an exit off your road of marketing messages.By Madison Jacobs Part 4 of the “Best Practices for Permission-Based Email Marketing” seriesWelcome to the final part in a...
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Marketing Email: Don’t Send Junk
Don’t let your messages get lost in an inbox full of emails by sending junk.By Madison Jacobs Part 1 of the “4 Reasons Why Your Emails Aren’t Opened” seriesAccording to MarketingSherpa’s 2012 Email...
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Creative Marketing: Know Your Customer
By June BrockmeyerAs a small business owner or entrepreneur you may be providing your customers and prospects content that is useful in getting to know your business, but when it comes to creative...
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Ready, Aim, Email: Get Results with Targeted Email Marketing
By Natalie BurgThere’s a lot to consider when crafting an email marketing campaign for your small business: How much content is too much content? How often is too often to send customers emails? What...
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Marketing Email: The Right Day at the Right Time
By Madison Jacobs Part 4 of the “4 Reasons Why Your Emails Aren’t Opened” seriesWelcome to the final part on a series of posts on the 4 reasons why the marketing email you send to your list aren’t...
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Approaching Email Marketing in an Ethical Way
Guest post by Valerie J. WilsonEthosDo companies really practice ethics anymore? A quick perusing of the email marketing headlines has consumers more wary than ever before. It’s your job to earn back...
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Why Do Email Messages Go to Spam?
Many small business owners often wonder why email messages go to spam instead of going to the inbox. In this post, I’ll explain how spam filters work so you understand them. This is a great reference...
View ArticleIncrease Your Email Reputation with SPF
Sender Policy Framework (SPF) might sound complex, but it’s actually quite simple to implement and it will likely increase the inbox placement of your email marketing messages. I’ll tell you a little...
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Learn Why Messages Go to Spam in Gmail
Google recently made a few enhancements to their Spam folder in Gmail, providing end-users with information on why messages land there. As an email marketer, email deliverability is essential to...
View ArticleSmall Business Marketing Solutions: Multiple Personalities- A Good Thing
Successful marketers, much like priceless works of art, are totally unique. Copies and duplicates are never as valuable as the original, and finding success often requires total creativity and a touch...
View ArticleHow To Get New Customers: Revamping ‘Bring A Friend’
There is an age-old marketing campaign that businesses have been using pretty much as long as anybody can remember: Bring a Friend. It typically offers a plethora of bargains and discounts to someone...
View ArticleEmail Marketing for Small Business: Getting Customers to Sign Up
By Jamillah Warner “Having your own engaged email list is one of the most important assets you can own,” according to James Penn in the ProBlogger article “10 Ways To Get More Email Subscribers For...
View ArticleSmall Business Solutions: Putting Passion to Work
Jacki Semerau is next on our “What’s Your Story” video series. Her passion to help other single mothers grew into what is now the Strong Single Mom Network; a place where single moms everywhere can...
View ArticleThe Spirit of Marketing Automation for Small Business
Our “What’s Your Story?” video series continues now featuring Ellen Hall, part of the Marketing and Technology team of Wildspirit Yoga, a teaching practice run by Amy Ippoliti. Hall talks to us about...
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Email Marketing for Small Business Is Still Kickin’
By Herb Jackman Small business owners may feel pressured to keep up with the latest trends in social media and marketing and basically doing whatever’s necessary to stand out from competitors and...
View ArticleThe Importance of Having a Great Landing Page
When talking about effective small business lead generation, it’s important to mention the importance of landing pages. Next on our “What’s Your Story?” video series we talk to Tim Ash, CEO of Site...
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